Shawinigan, 1951. Lionel Lemieux leaves Montréal with his wife Lucille Greffard that he met as they were both working in the fur industry. They choose Shawinigan to open their own fur store. In 1988, two of his sons, Alain and Serge, buy/take overthe business as the fur industry starts to change. The brothers will know how to adapt their business to stay in the line, and will later –in 2001– start recycling furs. It’s few years later, when Alain’s daughter Andréane joins the crew, that they start taking that recycled fur collection more seriously, making it the new signature of Lemieux designer. Nowadays, Ecogriffe is knownedfor its accessibility and for its ethic pendant that people are now looking for when it comes to buying something.
When it comes to recycling, people have a totally different perception of fur. They are proud again to wear it.
Andréane Lemieux • 3rd generation